Barbie Doll Sales Are Booming Online, Shopify Says

Mattel doll sales are rising due to the Barbie effect, according to Shopify, which handles e-commerce for the toymaker.

Barbie Doll Sales Are Booming Online, Shopify Says

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The Barbie Rewind series launches with the 80s Edition, a totally tubular throwback collection which commemorates our fave pop-culture looks from the decade. Set up your boom box for an impromptu dolls' night out! Barbie dolls totally legit dance party look features a neon jacket, a skirt with radical ruffles, fishnet anklet socks and matching fingerless gloves. Her look is complete with chunky earrings, hot pink bangles and big hair with a bodacious bow accessory.

Barbie Rewind Doll - Night Out

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Trinell Twin Bookcase Piece Bedroom Set – Adams Furniture, 58% OFF

Barbie, the money-making machine, Economy and Business