If you've ever had prints made or seen them, then chances are that they're all from the same Fujifilm paper used by Walgreens, Costco, Duane Reade, etc. That's a glossy paper and that's what people are so used to seeing. I'm going to tackle glossy in a bit. But first, I should really emphasize and talk about matte paper. Instead of these pharmacy prints, you should liken matte paper more to the types of paper that one would typically write on. Even then, matte paper isn't really done a whole lot of justice by saying that.
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