Girls' Legos Are A Hit, But Why Do Girls Need Special Legos?

Lego introduced a line of characters and sets that helped the company reach girls successfully. But some question what's wrong with girls playing with plain old Legos, and what this line is telling them.
Lego introduced a line of characters and sets that helped the company reach girls successfully. But some question what's wrong with girls playing with plain old Legos, and what this line is telling them.

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