How DNA-testing companies like Ancestry and 23andMe can survive

CNBC asked genetics experts to weigh in on why the consumer DNA market has stalled. And how 23andMe, Ancestry and others can continue to scale their businesses in light of that.

My dad's result turned to be really boring, I guess I watched too many results from America where people have like 10 different ancestries. I wish 23&me detects Baltic ancestry. : r/23andme

Ancestry vs. 23 And Me: Reviewing the best DNA test kits 2023

Can I trust a DNA testing company like 23andMe? - Quora

23andMe had bad news about my health. I wish a person had delivered it

23andMe Genetic Testing Kits Are On Sale for Prime Day

The company that analyzed your DNA just sold the results to someone else. Really, what are the risks? - Deseret News

The Best DNA Testing Kits Of 2023 Reviews By Wirecutter, 59% OFF

How Do DNA Ancestry Tests Really Work?

Ancestry Composition - 23andMe

AncestryDNA vs. 23andMe (2024) – Forbes Health

23andMe DNA Test Kit Review

Your Genetic Genealogist: Comparing Admixture Test Results Across Companies (otherwise known as ethnic breakdowns): FTDNA, AncestryDNA, 23andMe and Geno 2.0 - My Review

The Best DNA Testing Kits Of 2023 Reviews By Wirecutter, 59% OFF

The Best DNA Testing Kits Of 2023 Reviews By Wirecutter, 59% OFF