JC Penney debuts mannequins with body diversity. Is it just a publicity stunt?
What do a pro basketball player, a dwarf, a mom of three, a woman in a wheelchair and a man who is a double-leg amputee all have in common? They're the people behind the shapes of JC Penney's new mannequins, in a Manhattan storefront. The real-life people posed for the mannequins as part of The Today Show's Love Your Selfie campaign, as a way to broaden the diversity of body types seen in mannequins. And it's about time. Mannequins have been one of customers' top complaints for years. Two years ago psychotherapist Dae Sheridan started a petition against JC Penney's
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JC Penney debuts mannequins with body diversity – SheKnows
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JC Penney debuts mannequins with body diversity – SheKnows
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JC Penney debuts mannequins with body diversity – SheKnows