We're all in on this cute DIY Flo the Progressive Insurance Lady costume — and it costs less than $30 to make.
What's not to love about Flo, the Progressive insurance lady? For starters, she's smart, sassy, filled with knowledge about insurance and has a certain retro vibe about her that we really dig. She's also, at this point, an advertising icon who's totally recognizable. (Dress up as Flo, and no one's going to be cocking their head at the Halloween party asking, Sooo who are you supposed to be?) But the best part about Flo is that she makes for a super-easy and cute DIY Halloween costume. Sure, you can buy a Flo costume online (along with her sidekick Jamie). But
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