Makeup for kids: Need for self-expression boosting interest in kid

The rising demand for kid-friendly makeup is fuelled by the innate need for self-expression among Gen Alpha children and their millennial parents, says mum and baby brand Evereden.

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Vextronic Princess Make Up Kit for Little Girl - 29 Pcs Washable Kids Makeup Sets - Pretend Makeup Toys for Girls Play Dress Up - for Kids Play