Cricket In The Olympics: Why It's A Win-win - Forbes India

Cricket In The Olympics: Why It's A Win-win - Forbes India

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The International Olympic Committee and the LA28 organisers can leverage the subcontinent's obsession with the sport to command higher media rights and brand interest, while the game will grow from exposure on the global stage

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santosh tripathy (@TripathySantosh) / X

Cricket in LA28 is a victory for the sport. It's a great marketing

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