What do we mean when we say there are 'Warm Reds' and 'Cool Reds'?

What do we mean when we say there are 'Warm Reds' and 'Cool Reds'?

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Red pigment is probably one of the oldest pigments the modern world uses. Using the correct warm or cool red paint, will inevitably save you time and money, and provide you with exactly the right type of colour clarity, appropriate for your painting.

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