Your Rainbow Logo Doesn't Make You an Ally

It’s time for companies to reconsider how they approach marketing and branding during Pride month. Many members of the LGBTQ+ community are tired of “rainbow capitalism,” “pink washing,” and other forms of performative corporate allyship. In this piece, author Lily Zheng suggests that companies consider retiring their rainbow logos next year, in favor of more meaningful actions that can actually improve the lives of LGBTQ+ communities. “The bar for approval from LGBTQ+ communities in 2021 has risen, and rainbow marketing just doesn’t cut it anymore. Let your actions between now and Pride 2022 demonstrate your commitment to the LGBTQ+ community, instead,” Zheng writes.

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