Why Gen Z is so important to SK-II and its 'Pitera & Me' campaign, Advertising

Bangkok Post - Transform your complexion

SK-II releases new campaign by Gen Z for the Gen Z - Retail in Asia

SK-II channels Andy Warhol in Pitera Essence collaboration, Advertising

Four celebrities, one essence: SK-II unveils 'My Pitera Story' documentary series : The Moodie Davitt Report -The Moodie Davitt Report

SK-II Drops Iconic Skincare Campaign Remake For New My PITERA Story Docu-Series With Four Global Celebrities, Business News - AsiaOne

SK-II captures courage of celebrity ambassadors with bare-skinned shoot

SK-II shows how it's ready to take on a new generation of users

SK-II UNVEILS THE SECRET KEY FILMS

SK-II is back with another web entertainment series featuring original music, witty banters and unexpected casting, Partner Content

SK-II targets Gen Z with vlog-style series

MAC Cosmetics, Dove rank as most inclusive beauty brands in AI-based index