Why are Dewalt and Craftsman Advertising Tape Measure “Reach

We discovered Dewalt, Craftsman, and Stanley tape measures being advertised with blade “reach” instead of “standout.”

CRAFTSMAN Tape Measure, Chrome, 30-Foot (CMHT37370S

This 100 ft. long tape is the ideal measuring tool for landscapers, surveyors and appraisers. The 3/4 in. blade promotes easy readability, while 64 fiberglass strands increase durability and reduce stretch. The blade rewind is three times faster with the 3:1 gear mechanism. Its double-sided print includes decimal foot and fractional inch measurements. The rubber stopper absorbs any shock and helps protect the blade. Enjoy easy setup with this long tape's fold-away finger loop.

DeWalt Fiberglass Long Tape, 100

CRAFTSMAN PRO-11 40-ft Tape Measure in the Tape Measures

Here's Why Dewalt, Craftsman, Stanley Now Describe Tape Measure Extension with “Reach”

Pro Reach 30 ft Tape Measure

DEWALT 20V MAX 2-Tool Brushless Power Tool Combo Kit with Soft Case (2-Batteries and Charger Included) in the Power Tool Combo Kits department at

TOUGHSERIES™ 16 ft Tape Measure

CRAFTSMAN Tape Measure, Chrome, 30-Foot (CMHT37370S

Measure twice, cut once, and rely on CRAFTSMAN tape measures for fast and accurate measurements. Our CHROMELOCK tape measures feature a classic chrome design, and an autolocking blade for easy, one handed operation. These tapes have an extra durable blade coating to withstand tough jobsite environments.

Craftsman CMHT37365S Chromelock 25-ft Auto Lock Tape Measure