There are many pitfalls to buying presents, from seeking an instant reaction to a fear of sentimentality. But a few simple psychological principles can help you make better choices
The art and science of gift-giving, Psychology
The Psychology of Gift Giving – and How to Be Better at It - Big Think
Holiday Gift-Giving Etiquette: Your Questions, Answered - The New
Opinion You're Choosing a Gift. Here's What Not to Do. - The New
Here's how to give a good gift, according to science
A Behavioral Scientist's Guide to Gift-Giving
What the Gifts You Give Reveal About You - The Atlantic
The Charisma Myth Summary of Key Ideas and Review
The Science of Giving and Receiving Gifts: What Research Shows