WaterWipes ad claiming to be 'world's purest' deemed misleading by ASA

The UK’s Advertising Standards Authority (ASA) has asked wet wipe company WaterWipes to stop advertising itself as the “world’s purest wipes” due to the tagline being misleading.

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PACKAGING MAY VARY: Every package of WaterWipes Original Wipes still contains the same pure and trusted water-based wipes. PURE, SIMPLE FORMULA: Our

WaterWipes Plastic-Free Original Baby Wipes, 99.9% Water Based Wipes, Unscented & Hypoallergenic for Sensitive Skin, 60 Count (Pack of 12), Packaging

Baby wipes firm takes legal action over alleged trademark infringement – The Irish Times

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This Is Parenthood: WaterWipes® Launches Global Campaign Shining A Light On The True Realities Of Parenthood, Aiming To Normalize The Ups And Downs For Families Around The Globe

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WaterWipes - Crunchbase Company Profile & Funding

Creative Ad Campaigns & Commercial News

Creative Ad Campaigns & Commercial News

National Advertising Division Finds Certain WaterWipes Claims for Infant Cleansing Wipes Supported, Recommends Others be Discontinued

Creative Ad Campaigns & Commercial News