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Taylor Swift fans may not be the only ones trading friendship bracelets. Now, NFL fans are getting in on the action.

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It's Taylor Swift's Economy, and We're All Living in It - WSJ

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Call It The Taylor Swift Effect: NFL Fans Are Now Buying, 44% OFF

Call It The Taylor Swift Effect: NFL Fans Are Now Buying, 44% OFF

Why Taylor Swift friendship bracelets are much more than plastic beads

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Call it the Taylor Swift effect: NFL fans are now buying friendship bracelets - MarketWatch

Why Taylor Swift friendship bracelets are much more than plastic beads