Presentation matters: The effect of wrapping neatness on gift attitudes

University of Nevada, Reno researchers explore how wrapping gifts too neatly inflates the expectations of the gift inside.

It's actually a good thing if you're really bad at wrapping Christmas presents - Mirror Online

Gift wrapping - Wikipedia

Badly Wrapped Presents May Make Your Gift Seem Better

Presentation matters: The effect of wrapping neatness on gift attitudes

Presentation matters: The effect of wrapping neatness on gift attitudes

Gift wrapping - Wikipedia

Christmas Gifts Are Better Received When They Are Terribly Wrapped

This study on gift wrapping reveals that presents should actually look

What the Gifts You Give Reveal About You - The Atlantic, gift

The divergent effects of neat food presentation on purchase likelihood: the moderating role of time-related positioning

Presentation Matters: The Effect of Wrapping Neatness on Gift Attitudes - Rixom - 2020 - Journal of Consumer Psychology - Wiley Online Library