Marlboro maker cuts profit forecast as smokers swap to cheaper brands, ET BrandEquity

Altria has been hiking prices of its traditional products to offset volume declines as many consumers, wary of health risks, opt for new options like vapes or oral nicotine. But price increases hit Marlboro
Altria has been hiking prices of its traditional products to offset volume declines as many consumers, wary of health risks, opt for new options like vapes or oral nicotine. But price increases hit Marlboro's market share, Altria said, as inflation-weary consumers try to conserve cash by switching to cheaper brands like USA Gold.
ETBrandEquity An initiative of The Economic Times

Marlboro maker cuts profit forecast as smokers swap to cheaper brands

Leveraging to Beat the Odds: The New Marketing Mind-Set

price reductions - FasterCapital

Inflation Is Driving Smokers to Cheaper Cigarettes, Marlboro Parent Altria Says - Bloomberg

California Flavor Ban Drives Down Sales of Marlboro Maker's Cigarettes - BNN Bloomberg

Leveraging to Beat the Odds: The New Marketing Mind-Set

Pmi 2017 10k PDF, PDF, Form 10 K

potential reactions - FasterCapital

pm-20230630