As ad-funded CTV goes global, marketers should consider 'silver streamers

TV ads have long targeted “the demo” — namely, 18-49-year-olds. But the rise of addressable TV could unlock the value of older viewers worldwide.

E29 Marketing on LinkedIn: As ad-funded CTV goes global, marketers

Why CTV Ad Spend is Increasing Faster Than Projected - MNTN Research

Consumers and Ad-Supported Streaming: Looking Forward to 2023

Unveiling the Real Potential of CTV for Marketers: Moving Beyond

Silver streamers are undervalued

Streaming & CTV – Page 2 – Advertising Week

Opinions on CTV Ads in an Increasingly Ad-Supported World - MNTN

E29 Marketing on LinkedIn: As ad-funded CTV goes global, marketers

News - iNvolved Media

More US sports fans watched Euro 2020 Soccer final than the NBA

What's driving CTV's advertising growth? - Insider Intelligence

P2PI Sept/Oct 2023 by ensembleiq - Issuu

CTV advertising Archives - Silverpush

Key Insights: The CTV boom, everyone prefers ad-supported video