Barbie's Designer on the Doll's New Look: It's Not Just Party Dresses and Glitter

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Mattel just announced that Barbie's getting an (overdue) makeover for 2016—and she's got curves! But in addition to rolling out three new body types, the brand is banking on Barbie's new, real-girl outfits (buh-bye, "pink, sparkly, frilly" dresses, hello denim and "boho-chic Coachella looks") and edgier hairstyles (blue streaks and undercuts are now options). We sat down with Barbie Design VP Kim Culmone to ask all of our burning questions about the 57-year-old doll's new look, from "So…can the new Barbies share clothes?" to "When are we getting a Dad Bod Ken?" (Re him: "explorations" are "happening as we speak," Culmone told us). Why now? How did Mattel decide that it was time to give Barbie a new look? It's such an exciting time, culturally. We at the corporation hear from our fan base in a more real-time way than we ever have before. The expectation that's arisen from consumers is that how Barbie looks and what Barbie does should be reflective of the times. I've worked on the brand for 17 years, and I'd say that these past two and a half have been the most open and risk-taking of my career. And I think we have a
Mattel just announced that Barbie's getting an (overdue) makeover for 2016—and she's got curves! But in addition to rolling out three new body types, the brand is banking on Barbie's new, real-girl outfits (buh-bye, pink, sparkly, frilly dresses, hello denim and boho-chic Coachella looks) and edgier hairstyles (blue streaks and undercuts are now options). We sat down with Barbie Design VP Kim Culmone to ask all of our burning questions about the 57-year-old doll's new look, from So…can the new Barbies share clothes? to When are we getting a Dad Bod Ken? (Re him: explorations are happening as we speak, Culmone told us). Why now? How did Mattel decide that it was time to give Barbie a new look? It's such an exciting time, culturally. We at the corporation hear from our fan base in a more real-time way than we ever have before. The expectation that's arisen from consumers is that how Barbie looks and what Barbie does should be reflective of the times. I've worked on the brand for 17 years, and I'd say that these past two and a half have been the most open and risk-taking of my career. And I think we have a