Forever New's MD on the Australian label's London store opening

Australian womenswear brand Forever New opened a new store in London's Westfield White City on 16 March. Drapers spoke to managing director Carolyn Mackenzie about the new UK flagship, online vs in-store sales and the differences between the UK and Down Under.

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Forever New's MD on the Australian label's London store opening

Romantic and feminine. Featuring a flattering cowl neckline and back tie detail that can be worn multiple ways, this textured satin gown is highly visual yet effortless to wear. Ethically and sustainably made, Aura's fit and flare silhouette is inspired by the woman who loves the dancefloor and is ready to make a statement when she walks down the aisle.

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