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Despite her age Barbie hasn’t matured – a successful formula that has worked for Mattel.

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Toys – News, Research and Analysis – The Conversation – page 2

The Resilience of Barbie: Lessons in Business Longevity

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The History of Barbie: Rejection, Lawsuits, and Controversy

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Marketing – News, Research and Analysis – The Conversation – page 14

CX Confessions: Episode 4 Lisa McKnight, SVP & Global Head of Barbie & Dolls Portfolio at Mattel: Barbie's Social Responsibility to Diversity, Sustainability, & Empowerment

The Jewish Story of Barbie's Inventor, Ruth Handler – Kveller

Barbie, Film, Movie, Cast, Ken, & Box Office

Iconic Barbie better reflects global diversity

Barbie Marketing: Innovative Tactics Behind Barbie's 2023 Film Success