Kinder taps into on-the-go consumption with wafer cards
Kinder is expanding its portfolio with the launch of Kinder Cards this summer, supported by a £1.82m media investment. The variant will be available in single-serve and multi-pack formats, as well as a UK-exclusive price-marked pack (50p). The cards combine a creamy filling sandwiched between thin wafers and milk chocolate, suitable for on-the-go consumption. Brand owner Ferrero said 49% of shoppers are visiting the biscuit aisle and the new range will grab the attention of
Kinder Cards Chocolate Wafers (30 x 2 Cards)
Treat + Toy, Twice the Joy! Discover the two sides of irresistible fun in a Kinder Joy egg. The treat side of the egg features two layers of creamy deliciousness-one cocoa and one sweet milky-cream flavored. Plus, there are two crispy, chocolatey-covered wafer bites filled with cocoa cream. The toy side of the egg hides a surprise toy that kids and parents are sure to love. Individually wrapped, each egg features one of 12 unique space-themed toys.
Kinder Joy Easter Eggs, Cream and Chocolatey Wafers with Toy Inside, 10.5 oz, 1 Pack, 15 Eggs
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